There are different marketing strategies being used, for example, some companies stated that they are following a specific branding and communication plan using online platforms and always trying to have a comprehensive research of the whole market, while others have chosen less formal approaches for their marketing.

Companies that have strong international presence have indicated that there are some difficulties in deciding strategic marketing priorities between international and local marketing strategies

Social enterprises were using a variety of marketing tools and opportunities. However, many have found that marketing through social media was very effective and efficient. Social media can be used to increase awareness which helps to attract the necessary funds from private individuals and businesses.